When you first create your site you
should give some thought to what search
terms might be used by people using
search engines to find information
contained in your website. Any terms
you think are relevant should be added
to the browser page title, description
and keywords fields of the WDCO
templates.
For example, if you
are creating a site for a junior
football team based in Normanton the
words football, Normanton and junior
should be used. Your Homepage browser
page title would be ‘Normanton Junior
Football Team’. Your Homepage
description would be ‘Normanton Junior
Football Team website has fixture
lists, match reports, team photos and
much more’. The Homepage keywords would
be ‘Football, Normanton, Junior,
Children, West Yorkshire,
Sport’.
When search engines come
to index your website they will look at
the information held in these fields
then at the information contained in
your pages before ranking your website
accordingly in their listings.
